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VCRE and Nobu Hospitality create a lifestyle icon in Da Nang

VCRE and Nobu Hospitality create a lifestyle icon in Da Nang

The strategic cooperation is expected to bring a new look to Vietnam's elite residential community, through the first high-class complex project under the Nobu Hospitally brand in Southeast Asia - Nobu Da Nang.

Recently, the cooperation signing ceremony between Viet Capital Real Estate Company (VCRE) - the developer and Nobu Hospitality - the project management unit of Nobu Da Nang took place. The event marked an important milestone with the first presence of the Nobu and VCRE brands in Da Nang.


The resonance of the two brands contributes to realizing the mission of enhancing lifestyle, bringing a classy experience, imbued with the Nobu imprint to customers.

Nobu Danang is expected to be located near My Khe beach, one of the 10 most beautiful beaches in Asia. The location right at the main intersection Vo Nguyen Giap - Vo Van Kiet brings many connection advantages and valuable views of the sea and city to the project. The 3,000 m2 complex includes hotels, restaurants and tourist apartments managed by Nobu. When completed, the building promises to become one of the new symbols of Da Nang city. In particular, the appearance of the famous Nobu restaurant with a unique culinary style promises to be a popular destination for domestic and international connoisseurs.

hinh-2-1040.jpgNobu Danang promises to become one of the new symbols of the city. Project perspective.

Mr. Vo Thanh Lam - General Director of VCRE said that the harmony in strategy and development orientation of the two brands will create great potential for the Nobu Danang project. The project is expected to contribute to Vietnam's prosperous investment picture, making Da Nang a "livable city" in the region and the world.

As for Nobu Hospitality, CEO Trevor Horwell affirmed that the two main factors that have determined the brand's success over the past 30 years are the "golden" location and the right partner. For Nobu, Da Nang is the first ideal destination in Southeast Asia with much potential.

When choosing a new destination, Nobu always ensures that the project must last a long time and pass the "test" of time. The proof is that the unit owns more than 55 branches worldwide. All are located in big cities with unique heritage and modern, classy residential communities.

In addition to location, partners in those cities must also meet the strict requirements set forth by Nobu. The brand believes that finding the right partner not only helps projects develop sustainably but also helps effectively spread unique, classy and trendy values and lifestyle to the local community. Understanding and understanding the partner's domestic market is also an advantage that helps Nobu quickly absorb cultural values in the destination.

hinh-3-1041.jpgMr. Trevor Horwell commented that the coastal city of Da Nang inherits natural privileges with long, beautiful beaches, recognized by many international travel magazines.

Besides, according to Mr. Trevor Horwell, if you want to do hotel and apartment business, the most important thing besides vision is operational thinking. Partners must understand and know the true meaning of the brand to be able to maintain and promote the values Nobu Hospitality wants to convey to each area they visit. "VCRE understands the values, vision, strategy and long-term development orientation of Nobu. Nobu cannot spend too much time just connecting and learning, so finding a suitable local partner with good financial potential is very important," said Mr. Trevor Horwell.

Mr. Horwell said that Vietnam has a "huge" domestic market and is a potential destination for Nobu Hospitality in Southeast Asia thanks to its young population and economic development speed. Experiencing new, high-class service is no longer just a need of financially stable customers but is also actively sought by young citizens.V02_NB_Masterplan_6k.jpgV07_NB_Podium_6k.jpgV06_NB_SkyBar_6K.jpgV09_NB_SKY_RESIDENCE.jpgV04_NB_Facade_Closeup.jpgV10_NB_BANCONY_RESIDENCE-2.jpgV08_NB_AMENTY_POOL_FINAL.jpgUpdate project progress...

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